Shave Artists | Proraso
A unique design made for the House of Barbers.
CLIENT
Founded by Ludovico Martelli in 1908, Proraso is one of the oldest self-care and shaving firms in Italy. For more than 3 generations, it has been a hallmark of quality and authenticity.
Shaving is an ancient art of touch
and sensitivity, something that Proraso understands: it has become a passion, a moment
of pure pleasure and self-care,
a ritual to start the man’s day.
BRIEF
Empowering the collaboration between the brand and those who truly love and support the art of shaving.
IDEA
“Shave artists” is the collection born from the collaboration between Proraso and Nazario Graziano, an Italian illustrator and collage artist. A tribute from Proraso to the world of barbers, with whom they have constructed the history of Italian shaving.
The kit consists of: poster, pack and deck of personalized playing cards.
The kit consists of: poster, pack and deck of personalized playing cards.
YEAR / 2017
CREDITS /
Agency: TBWA\ Italy, Integer Italy
Client: Proraso
Executive Creative Director: Nicola Lampugnani
Creative Director: Mirco Pagano
Copywriter: Andrea Pinca
Collage Artist: Nazario Graziano
Playing Cards Brand: Modiano
