A bold new dress for the relaunch of the BOOM platform.

#visual identity #graphic design


BOOM is a digital platform providing on-demand photography services to brands working either in the real estate, food, travel or event industries.


BOOM’s aim is to support photographers and brands across the entire cycle of a photo shoot, from booking to delivery, making their work life easier.


To give a visual shape to this young start-up, we designed the new website with a new look & feel and tone of voice: a new vibrant color palette, a ‘revival’ font that comes from 1960, a new set of icons made with collage art and, finally, the key visual of the couple.
The metaphor is simple: Boom is the guy helping the photographer doing what she loves.

YEAR / 2019


Agency: Apart Collective
Client: BOOM
Photography: Chiara Quadri
Illustration: Laura Mangone
Boom - FE Work Boom 14 1
Boom - FE Work Boom 10
Boom - FE Work Boom 09
Boom - FE Work Boom 07
Boom - FE Work Boom 08
Boom - FE Work Boom 13 2
Boom - FE Work Boom 02 1
Boom - FE Work Boom 05
Boom - FE Work Boom 11 2

BOOM is positive.
BOOM is ironic.
BOOM is smart.
BOOM is inspiring.
BOOM is bold.