Feeling Home | Vileda
3 films for 3 new iconic products.
BRIEF
Vileda is the most expert partner for perfect homecare, market leader since 1948 and today is present in more than 50 countries around the world with a wide range of durable mechanical cleaning products.
In 2019 Vileda needs to launch 3 new gamma products in Europe and USA with a new proposition, evolving from the current brand platform: “Vileda. Makes my life easier.”
INSIGHT
The universal truth behind our idea is based on a human being observation: home is more than four walls and a roof over your head. It’s a place where you can be who you are. Home is an intimate place, the source of loving personal memories. But only a well-kept home creates inner satisfaction. This simple concept can be applied to everyone, despite the age, the social level, the gender.
Who better than Vileda can bring to you the perfect tools to make it happen?
IDEA
The whole idea is an engaging celebration of the efficient gear, the tangible results and the emotional benefits that Vileda brings to everyday life, in every home.
In short: Home is true happiness.
The new brand essence: Unleash the satisfying feeling of home.
Proposition: (When it’s clean) It feels great to feel at home.
YEAR / 2019
COUNTRY / Europe & USA
