The Daily Gym Project | Fitbit
How to reinvent the concept of sport using 4 everyday’s life objects.
CLIENT
Fitbit is an American company, known for its activity trackers that measure data such as number of steps, sleep quality and other personal metrics via wireless and wearable devices.
IDEA
THE DAILY GYM PROJECT
Four daily objects redesigned to play sports and to show, thanks the whole gamma of Fitbit devices, that even a simplest object can be a tool of exercises.
Four daily objects redesigned to play sports and to show, thanks the whole gamma of Fitbit devices, that even a simplest object can be a tool of exercises.
EXECUTION
The Daily Gym Project was presented during Milan Design Week 2016 in a space set up in via Tortona. Inside, people have been able to try the four unique objects, created in collaboration with the Italian designer Michele Menescardi.
The prototypes are the reinterpretation of four everyday’s life objects and thanks Fitbit people’s performance was constantly monitored, providing an indication of energy consumptions and the level of fitness.
Four posters showed how to use each object and the best way to perform the exercises they were made for.
YEAR / 2016
AWARDS /
ADCI AWARDS 2016: 1 Shortlist / Design
CREDITS /
Executive Creative Director: Nicola Lampugnani
Creative Director: Mirco Pagano
Copywriter: Andrea Pinca
Designer: Michele Menescardi
Production Company: Trees Home
