Headlines of Headlines | La Gazzetta dello Sport
A multi-subject print campaign to launch the new format of the historical Italian journal.
BRIEF
La Gazzetta dello Sport is the historical Italian sports daily journal. It’s the reference point since 1896 for people who follow different sports day by day.
Today it faces a revolution: it changes format, layout and type of content, focusing much more on the in-depth journalism.
Today it faces a revolution: it changes format, layout and type of content, focusing much more on the in-depth journalism.
IDEA
To communicate the change and to celebrate the history of the newspaper, we did a journey through emotions, selecting accurately its most famous headlines of all the times, assembling them and creating new headlines dedicated to the sport, to the fans’ emotions and to the journal.
EXECUTION
13 different subjects celebrate a Serie A football team, a triumph of cycling, motorcycling and important national victories. Each of them has mixed different headlines for an impactful result until the day before the launch of the new format.
YEAR / 2015
CREDITS /
Agency: TBWA\ Italy, Integer italy
Client: La Gazzetta dello Sport
Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
Creative Director: Francesco Napoleone, Umberto Cigognini
Copywriter: Davide Canepa
Producer: Federico Fornasari
Photography & CGI : LSD studio
Paper artist : Mauro Seresini
Client: La Gazzetta dello Sport
Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
Creative Director: Francesco Napoleone, Umberto Cigognini
Copywriter: Davide Canepa
Producer: Federico Fornasari
Photography & CGI : LSD studio
Paper artist : Mauro Seresini
