Star Point
Logo restyling and relaunch of the Italian clothing brand.
CLIENT
Star Point is an Italian lifestyle brand, founded in 1979, that wants to inspire and dress people who have a deep bond with the sea.
Today is reborn with a new collection, designed by Davide Tognetti, that highlights the brand’s history and write its future.
Today is reborn with a new collection, designed by Davide Tognetti, that highlights the brand’s history and write its future.
ASSIGNMENT
Star Point is ready to create a new a personality through its distinctive connection between the city and the sea. The brand needs a new shape for the logo, a fresh visual identity and a coherent positioning.
SOLUTION
We restyled the original logo: a yellow star – symbol of light for sailors who navigated by the stars – set into a black circle and with its tips rounded like a starfish.
The lines are simplified, the typeface is more contemporary. The shade of yellow used is more natural and emotional, like the entire color palette.
We launched the new payoff: Sail the city.
We speak to Urban Sailors, those who see sailing as a state of mind, wherever they are, in any given moment of their day or lives.
The new Star Point identity was pushed through all the social channels, online and offline.
YEAR / 2022
CREDITS /
Agency: Lateral Creative Hub
Client: Star Point
Executive Creative Director / Graphic Designer: Francesco Fallisi
Creative Director / Packaging Designer: Federica Bello
Creative Director / Copywriter / Social media specialist: Daniela Zuccotti
Client: Star Point
Executive Creative Director / Graphic Designer: Francesco Fallisi
Creative Director / Packaging Designer: Federica Bello
Creative Director / Copywriter / Social media specialist: Daniela Zuccotti
FULL CREDITS / Lateral Creative Hub
The star has always been a symbol of light for sailors
who oriented themselves with the stars.
In the logo, the tips of the star are rounded,
like those of a starfish.
It’s said that a star really existed:
a lighthouse keeper picked it up on the rocks
off a Mediterranean island and threw it back
into the sea after a storm.
