PRO.RA. Brindisi

A small logo for a very big project.

#logo design #social campaign

CLIENT

PRO.RA. Brindisi | Projects for Radiotherapy is a voluntary organization founded in 2007 for the purpose of solidarity with cancer patients in the radiotherapy department of the Perrino Hospital in Brindisi. The Association ensures the best welcome for patients and their relatives, taking care of the quality of the environments, services, training of professionals and communication with patients, maintaining the technological devices available at the most advanced levels of research and acquiring new ones.

ASSIGNMENT

PRO.RA. presented the project “Il Giardino della Cura” by winning a competition announcement in the Puglia region with the aim of redeveloping the garden in front of the building and intervening with street art works on the walls. After the renovation of the external facades of the entire hospital, PRO.RA. thanks to the 167/B Street cultural association, it chose colors and designs in perfect harmony, with a result that required a new visual positioning starting from the logo itself.

SOLUTION

The new colors of the hospital inspired the project “Il Giardino della Cura” and in parallel the construction of the new logo which focuses on hospitality and nature.
PRO.RA. logo has become a symbol of the team of nurses, doctors and technicians of the Radiotherapy department that they proudly wear on their colored uniforms everyday.
Transforming a public place with a small big contribution makes the difference in helping patients experience the disease in a more serene way.
YEAR / 2020

CREDITS /

Client: Associazione PRO.RA. Brindisi
Street Art: Associazione culturale 167/B Street
Donation: PRO.RA. Brindisi

PRO.RA. Brindisi - FE Work ProRa 16
PRO.RA. Brindisi - FE Work ProRa 17 1 scaled
PRO.RA. Brindisi - FE Work ProRa 15
PRO.RA. Brindisi - FE Work ProRa 15
PRO.RA. Brindisi - FE Work ProRa 13 1
PRO.RA. Brindisi - FE Work ProRa 02 1
PRO.RA. Brindisi - FE Work ProRa 12
PRO.RA. Brindisi - FE Work ProRa 01
PRO.RA. Brindisi - FE Work ProRa 18 1
PRO.RA. Brindisi - FE Work ProRa 14 scaled
PRO.RA. Brindisi - FE Work ProRa 05 scaled

The aim of the PRO.RA. is to give patients the idea that we take care of them from the first moment they come into contact with us, with the Brindisi Radiotherapy Department.

Marcello Vinella
PRO.RA. President and Health Technical Coordinator