100 years | Colorobbia

A story of transformation, from dust to art.

#advertising #film

CLIENT

Colorobbia is one of the most famous Italian producers of glazes, colors and clays. Established in 1921 in Montelupo (Firenze), they are the reference point for all the ceramics industry.
For the 100th anniversary they ask to C41 a short movie to celebrate this passionate story.

IDEA

100 years, from raw to wow. Since 1921.

EXECUTION

The video, directed by Iacopo Carapelli, takes the viewer on a journey through the materials, colors, and shapes of Colorobbia, and stimulates all human senses.

YEAR / 2020

CREDITS /

Agency and Production Company: C41
Client: Colorobbia
Directors: Iacopo Carapelli
Sound: Mirko Fabbri
FULL CREDITS / C41
100 years | Colorobbia - FE Work Colorobbia 07
100 years | Colorobbia - FE Work Colorobbia 06
100 years | Colorobbia - FE Work Colorobbia 04
100 years | Colorobbia - FE Work Colorobbia 02
100 years | Colorobbia - FE Work Colorobbia 03
100 years | Colorobbia - FE Work Colorobbia 01

Courtesy of Gruppo Colorobbia and C41.